Thursday 23 2023

Americans are tiptoeing out of economic turmoil this holiday shopping season

Shoppers are looking for value this holiday season. Brandon Bell/Getty Images
Ayalla A. Ruvio, Michigan State University and Forrest Morgeson, Michigan State University

With two big shopping days on the horizon – Black Friday and Cyber Monday – U.S. retailers are getting ready for the most important time of the year. The stakes are high: For some companies, the holiday shopping season accounts for 50% of annual revenue. But economic uncertainty and recent inflation could put a damper on customers’ holiday spending, our new research suggests.

As marketing professors, we know that consumer spending drives the U.S. economy. So for the second year in a row, we surveyed more than 500 Americans about their holiday shopping plans. We found that consumers are conflicted: They’re excited for deals and looking forward to treating themselves, but they’re feeling squeezed by high prices.

Consumers are starting the season cautiously optimistic …

When it comes to Black Friday and Cyber Monday, two-thirds of respondents say they think deals will be as good as or better than they were last year — up from 56% in 2022. That’s in line with the predictions of market research firm Adobe Analytics, which expects record discounts this year.

Shoppers also plan to splurge a little on Black Friday and Cyber Monday. The share who plan to prioritize shopping for necessities fell slightly from 2022, while those who plan to buy luxury items rose modestly. Meanwhile, plans to spend on big-ticket items stayed stable at 15%.

Despite a minor shift to more expensive items, these findings are concerning for retailers. That’s because big-ticket items have historically been one of the top three categories for consumers spending money on Black Friday and Cyber Monday, and 15% is on the low side.

Like in 2022, the majority of consumers we surveyed — 68.2% — plan to shop mostly online. Fewer than 11% of the respondents in our survey said they plan to shop in-store this Black Friday, so malls may suffer from lower foot traffic.

… but they’re still acting like there’s a recession

Last year, despite the brightening economic outlook, we found that customers were pinching pennies and otherwise behaving in ways most commonly seen in times of economic crisis. This year, inflation-fatigued consumers plan to do much the same.

High prices and inflation are still consumers’ main concerns, with roughly 90% of our respondents saying that those issues will affect their holiday shopping. On average, they plan to spend about US$665 on gifts this holiday season — about $35 less than last year, and substantially less than the National Retail Federation’s 10-year average of $826.

On a more optimistic note, the number of people who said they intend to spend “slightly less” or “much less” than last year fell to 24.2% this year — a 10-percentage-point drop from 2022. While nearly 39% of respondents said they will spend “about the same” amount, in nominal terms this means that they will be spending less accounting for inflation.

Bag-toting holiday shoppers walk in front of a window display at New York City's FAO Schwarz.
As usual, all eyes are on the American consumer this holiday season. Ted Shaffrey/AP Photo

Meanwhile, shoppers seem to be budget-planning more than ever. Customers told us they plan to use a variety of strategies to control their purchases, such as strict shopping lists and starting shopping earlier to spread their spending out.

However, we found a silver lining for retailers: While consumers are planning to spend less this year, they expressed more interest in brand names and expensive gifts, which tend to have higher profit margins.

One notable change from 2022 is that more customers think retailers will offer “great value.” This indicates that while consumers are looking for the best prices and affordable options, they aren’t necessarily looking for cheap products.

In times of economic uncertainty, consumers want to stay in control of their spending. So it’s not surprising that almost 50% of our respondents said they would be doing their holiday spending using funds they’d saved for that purpose. A similar proportion said they plan to use credit cards.

However, the use of buy-now, pay-later options is stagnating at about 15%, even though many big retailers have adopted them. This suggests that even though these options are more readily available to consumers, budget-conscious shoppers may be avoiding them.

The bigger picture

Our research adds to an overall mixed picture about this year’s holiday retail season. Trade groups and economic analysts have made conflicting predictions, with some forecasting a return to pre-pandemic holiday spending and others expecting shoppers to exercise caution.

Retailers are also split on their holiday forecasts. Amazon appears bullish, having significantly boosted its seasonal hiring, while FedEx and Target have been more downbeat.

That makes sense, given the broader economic context. Although the U.S. unemployment rate is relatively low at 3.9%, more than half of our survey respondents said they were worried about their job security, with about one-third saying they were “moderately” or “severely” worried. Only 13% said they had no financial concerns at all.

As the U.S. economy is still experiencing uncertainty, consumers are continuing to adopt recession-related shopping behaviors this holiday season. That means retailers would be wise to focus on providing true value.

Ayalla A. Ruvio, Associate Professor of Marketing and the Director of the MS of Marketing Research program, Michigan State University and Forrest Morgeson, Associate Professor of Marketing, Michigan State University

This article is republished from The Conversation under a Creative Commons license. 

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Saturday 18 2023

The knotty economics of student loan debt

People in the US owe a whopping $1.7 trillion for higher education. An economist weighs in on how to deal with the ballooning college tab.

Most economists agree that college is a wise investment. People who complete four-year degrees typically earn more than people who only finish high school, and they report higher levels of financial well-being across their lifetimes, such as more retirement savings. Countries with more educated populations are wealthier, achieve greater innovation and have more engaged citizens.

But who should pay for college? Individuals who receive college degrees? Or the government, using income collected from taxpayers?

The United States, most of the United Kingdom and Australia are among the places that require students and their families to pay for college, while many countries in continental Europe draw more on public funds. Yet even countries like the United States rely on taxpayer dollars to support students who do not have the cash to pay tuition out of pocket, or the credit required to borrow large sums from a private lender, says Constantine Yannelis, an economist at the University of Chicago Booth School of Business.

There’s a strong economic argument for government investment in higher education for students from less advantaged backgrounds, who stand to benefit most from government-backed loans, Yannelis and his coauthor, Columbia University economist Greg Tracey, write in a 2022 article in the Annual Review of Financial Economics. But for complex reasons, the way that the United States has structured its student loan system has led to a massive increase in student debt over the past two decades, spiraling from $364 billion in 2004 to a balance of roughly $1.7 trillion owed today.

When an individual can’t pay that debt and defaults on a loan — technically defined as missing nine months of payments — it can damage their credit rating and make it difficult or impossible to get future financial aid or qualify for a loan to buy a house or car, which can have an outsized effect on their lives and could be a drag on the economy in the long-run.

A new policy to help struggling borrowers, the Save on a Valuable Education (SAVE) plan, will go a long way to ease the financial and psychological hardships student debt imposes on the most vulnerable borrowers, says Yannelis. But more work is needed to fix the US student loan system and ensure that investing in higher education leads to greater financial health, rather than less, he says.

Knowable Magazine talked with Yannelis about the complex drivers of rising student debt, what can be learned from other countries’ approaches to supporting higher education, and what US borrowers need to know as the pandemic-driven moratorium on student debt repayment ends.

This conversation has been edited for length and clarity.

Just how big is the US student debt burden?

The outstanding student loan balance is about $1.7 trillion. That’s a massive number. It’s similar to the gross domestic product of major countries like Russia or Brazil. The typical federal student loan borrower owes almost $40,000 and there are about 45 million student loan borrowers. So this is a very large balance of debt affecting tens of millions of people. Only mortgage debt is larger in the United States.

Who is most affected by student debt in the US?

There’s a lot of heterogeneity. But the graduates of for-profit colleges — places like the University of Phoenix and the now-shuttered Kaplan University, which aren’t selective in their admissions policies and charge high tuition fees — predictably, these graduates do much worse than other student loan borrowers. They have much higher default rates, much lower earnings, and very high loan balances relative to their earnings. Minority and particularly Black borrowers tend to have higher loan balances and higher loan default rates. Women tend to default less than men, and are also starting to outperform men in terms of college completion. So, if I were to focus on groups that I am concerned about, it’d be graduates of for-profit colleges, people who drop out, Black borrowers and men.

Why do you say it’s “predictable” that graduates of for-profit colleges do worse?

You see it in the data: Certain schools have high student loan default rates year after year.

In my work with Adam Looney, we have shown that over the past 30 years, about 90 percent of the variation in loan defaults is driven by government policies expanding and contracting credit to for-profit colleges and changing the share of student enrollment at those schools.

When the government expands the amount of credit available for student loans, for-profit colleges expand enrollment and increase tuition fees. This basically drives all the variation we see in the number of people who default on their loans. For-profit colleges account for only about 10 percent of student enrollments in the US, but about a quarter of student loan borrowers and about half of loan defaults. They make up a disproportionate number of bad outcomes. The upshot of this research is that we can solve a lot of problems by focusing on a relatively small number of schools.

Are for-profit colleges responsible for the recent increase in student debt, too?

In terms of what’s driving the total load of student loan balances, there are a lot of factors. Some of them are quite negative. Others are neutral, and others are actually positive.

Unlike other types of household debt, US student loan debt has just gone up and up over the past 20 years. Since 2000, the amount that students owe has increased by more than 600 percent. We haven’t seen that at all in other forms of debt, even during the housing boom in the 2000s.

One reason is an increase in government credit: The government has raised limits on how much students can borrow, and schools have captured some of those increases by raising tuition.

You can also point to the demographics of the population: That’s changing a little bit now, as fewer people enroll in college, but over the past 20 years, we’ve had fairly large cohorts of people going to college. There were about 13 million undergrads in 2000, compared with almost 19 million today.

Another factor that’s often overlooked, which is not such a bad thing, is that over the past 15 years, the government has introduced a lot of programs that allow borrowers to essentially extend the lifetime of loans, by making smaller payments when they’re fresh out of college. That leads to higher loan balances, if people are repaying their loans over a longer period, or even not making any payments at all. But it’s less of a hardship for people if they make smaller payments as a portion of their income.

How does community college fit into the picture? Isn’t that supposed to be an affordable alternative?

Yeah, that’s one thing that I forgot to mention: Another one of the reasons for the increase in student loan balances is budget cuts. Community college is more expensive than it was in the past, and under-resourced, because unfortunately, when states run into fiscal trouble — as many did during the housing crisis — one of the first things that they cut is education spending.

Community colleges do better than for-profit colleges in terms of the amount of debt their students take on and how often they default on their student loans. But community college is also more expensive than it was in the past, and there’s overcrowding. Community colleges are not deliberately predatory: They’re not thinking about maximizing revenue at the expense of students. They just have very limited resources and many other constraints.

You mentioned that as government support for student loans increases, tuitions tend to rise too. How should policymakers tackle that?

The core of the student loan problem is that borrowers borrow from the government, and then pay tuition to schools. So if schools are behaving in a predatory way — like for-profit schools — their incentive is to sign up warm bodies, get them to take out government loans, and then, if the borrowers default, it’s the taxpayer’s problem. It’s not the school’s problem.

To fix this, policymakers could make schools’ payments contingent on outcomes. Brazil did this in 2017, essentially giving schools skin in the game and making them pay a fee for high dropout and default rates.

I’m studying the effects of this reform now, and it’s not yet clear whether this policy is desirable or not: The big concern is that schools might improve their outcomes simply by taking fewer borrowers that come from more challenging backgrounds. And that, of course, would be a terrible thing. We want to be very careful to make sure that schools are incentivized to improve quality, but not punished for taking on students from challenging backgrounds.

Let’s talk about the pause on student loan repayments in the US which began in March 2020. How did that affect borrowers?

I’ve studied that question with Michael Dinerstein, who’s in the University of Chicago economics department, and a great graduate student here at Chicago Booth, Ching-Tse Chen. We wanted to know how the student loan payment moratorium in 2020 affected borrowing and consumption outcomes.

To study this, we used an institutional quirk in the ownership of loans. Some federal loans are owned by the government. Others are owned by private banks and guaranteed — meaning that the government would pay the banks if the loans were to default.

For arcane legal reasons, only the loans owned by the government saw a freeze in 2020, so you had something that approximated a natural experiment, with some people still paying on their loans and others not.

We used this feature to generate quasi-experimental variations. And we found something that surprised me, at least. We saw that individuals included in the payment freeze ended up borrowing more in other types of debt: mortgage loans, credit cards and auto loans. We also found no effect on other loan defaults — meaning that people defaulted just as much on other types of loans as they did before the pause — which was also surprising.

Our findings are generally consistent with people having more cash on hand and being able to make down payments. It also suggests that policies like loan moratoria can have perverse effects, and lead to more debt in the long run.

What you’re describing sounds like an economic stimulus, if people were spending more on things like houses and cars.

Exactly. So in terms of the policy implications of that finding, there’s a glass-half-empty and a glass-half-full way of looking at it.

The glass-half-empty way is that these households will have more debt in the long term, which could depress consumption several years later. The glass half-full way is exactly as you mentioned: This is a very cheap way of doing stimulus.

If you look at writing stimulus checks directly, or other policies we tried during the pandemic, those are costly because the government pays directly. Whereas if we freeze debt payments, most of those dollars will be repaid later. So as a cheap way of doing stimulus, the policy worked.

Are you worried about what will happen as US student loan repayments start up again?

I’m less concerned about the resumption of student loan payments than I was six months ago. I was really concerned that this payment resumption would be a disaster, but I think that the government took some steps that were quite sensible to alleviate potential concerns.

One is something that the government is calling an “on-ramp” in terms of student loan repayment. It means that borrowers don’t actually have to make payments for a year — or to put that more precisely, if they don’t make payments within that first year, it won’t damage their credit scores and the loans won’t go into default.

What will happen is that interest will accrue. So, there’s some cost to not making payments during this period, but it’s not a catastrophic cost. I think that’s important, because we’ve had a lot of people who have not been making payments for three years. Now they’ve lost touch with their loan servicers, they may have moved during the pandemic. Many major loan services, like Navient, exited federal student loan servicing, so those loans were transferred to other companies. People may think it’s a scam if some company they’ve never heard of tells them that they owe student loan payments. I think it’s fantastic that this on-ramp is occurring — it will give people time to get their lives in order.

Another good thing that’s happening is that a new income-driven repayment plan was introduced, the Save on a Valuable Education plan. Income-driven repayment plans link the amount of borrowers’ payments to their incomes. The way they work is that people pay a fraction of their income above the federal poverty line.

This new plan increases the threshold of the federal poverty line above which borrowers must pay. So, if you’re fairly low-income — earning $32,800 or less for individual borrowers, and $67,500 for borrowers with a family of four — you don’t pay at all. Low-income borrowers will make very small or no payments under this plan, and for many people loan balances will be forgiven after a decade.

That’s restricted to undergraduate borrowers, right? If you have debt for graduate school, nothing changes?

Yeah, exactly. Something to keep in mind is that on average, people who go to graduate school earn more than people who don’t. If you plot incomes by student loan balances, it’s the people with big student loan balances who are earning the most. People like doctors, lawyers, a lot of professionals who have MBAs, many of them have high student loan balances, but they also earn a lot of money.

Student debt is the only debt where people with lower loan balances default at higher rates than people with higher loan balances. And that’s because there are a lot of people, like people who drop out of college, or people who only get two-year associate degrees, whose debt levels may not be as high as other people, but whose earnings are also very low, and they’re really struggling.

How do other countries finance college? Is there anything that the US could learn from different systems?

Broadly, there are two models of financing higher education. There’s a model that’s seen in continental Europe and in a lot of Asia, where education is funded by taxpayers. People often call this “free” college. But it’s not free, because professors still have to be paid, you have to build buildings. So somebody’s paying for it. It’s financed by all taxpayers rather than the people who go to college.

A problem with the taxpayer-financed systems where people don’t pay is that, in many European countries, for example, you have so-called students for life, or eternal students, who are spending far too long getting a degree. There’s interesting work from Italy in which one prestigious Italian business school introduced very small tuition fees. That led to people speeding up their graduation, because they had to pay something that was nominal.

The other model is the one that you see in many English-speaking countries. The UK, Canada and Australia have a similar model to the one in the US, where students pay directly, but with a bit more government subsidy than we have here. These countries all have government-backed student loan programs as well.

There are a few things these countries do quite well relative to the US, especially in terms of income-driven repayment programs. In the UK and Australia, for example, everyone is automatically enrolled in an income-driven repayment plan that is administered by government tax authorities, and that automatically takes student loan payments out of their paychecks. This is a very progressive way of doing things compared to the continental European model, because you only pay if you go to college. If you went to graduate school, and you earn more, then you pay more.

It’s progressive because you don’t end up levying certain taxes — payroll taxes for example — on people who didn’t go to college, and earn less, on average. The fact that these programs are administered through the country’s tax authorities means that the administration is very easy, and you don’t have all these problems like loan defaults, and people destroying their credit scores and not getting in touch with their servicer.

One low-hanging fruit for improving the system we have already in the US would be to enroll everyone in income-driven payment plans and administer the payments through the IRS. That would eliminate problems related to loan default and provide a lot of forgiveness to low-income people without spending tens or hundreds of billions of dollars helping high earners like MBAs and doctors.

Some argue that blanket loan forgiveness plans like the one that the Biden Administration proposed — which would have canceled $10,000 in debt for those earning less than $125,000 per year — would help alleviate racial inequality. Do you agree?

It would lower racial wealth inequality, but the benefits would be minimal. According to my calculations, forgiving all $1.7 trillion in student debt would lower the racial wealth gap by about 3 percent. Currently the median Black household in the US has around $24,000 in savings, investments, home equity and other kinds of wealth. The median white household has around $189,000 — nearly eight times the wealth of a median Black household. We want to close the racial wealth gap as a society, but I think we’ll all be quite unhappy if it’s only closed by 3 percent. The racial wealth gap is largely driven by differences in income and real estate value, not student loan burden. So, if we want to spend $1.7 trillion, we should be thinking about things like early childhood education or investing in poor, Black neighborhoods to increase property values.

Beyond not doing enough to close the racial wealth gap, blanket student loan forgiveness is just a very regressive policy. In my work with Sylvain Catherine at the Wharton Business School, we found that individuals in the top fifth of the earnings distribution would receive five times as much debt relief as people in the bottom 20 percent of the earnings distribution. There are much more effective ways to target the racial wealth gap without this huge problem of making big transfers to higher-income people.

What advice do you have for prospective students — and their families — considering whether to take out a loan?

College students should be asking themselves whether the degree they are considering enrolling in will pay off in income. There are a lot of great resources, like the Department of Education’s College Scorecard, that people can look at to get a sense of what their realistic earnings are likely to be.

Editor’s note: This article was updated on October 11, 2023, to correct a statement about how the United Kingdom funds undergraduate education. Unlike other parts of the United Kingdom, Scotland generally pays undergraduate tuition fees for residents.

This article originally appeared in Knowable Magazine, an independent journalistic endeavor from Annual Reviews. 

Tuesday 14 2023

What makes an ideal main street? This is what shoppers told us

Irina Grotkjaer/Unsplash
Louise Grimmer, University of Tasmania; Martin Grimmer, University of Tasmania, and Paul J. Maginn, The University of Western Australia

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and revitalise main streets. The goal is to make them attractive places to increase shopper numbers, provide pleasant places for communities, and boost local economies.

Despite the efforts that go into planning, maintaining and marketing local shopping areas, the people who use these places are often not consulted about what they actually want and need on their main street. Our research is the only-known Australian study to ask shoppers about the key elements, and shops and services, they regard as contributing to the ideal main street.

So what types of stores and services do they want?

Pharmacies are the top choice. Intriguingly, four types of stores/services that are disappearing from main streets around Australia – the post office, bank, department store and newsagent – are in the top ten (out of 45 choices in our survey).

What are the key shops and services?

We wanted to find out what consumers see as their ideal local shopping street. What kinds of shops and services matter most for them? Which other elements of local shopping places do they want?

Curiously, users are often not asked these questions. Yet their answers are essential if we are to design new towns, suburbs and regional centres, and improve existing ones, so more people want to work, shop and visit them.

We surveyed a representative sample of 655 shoppers from around Australia about their local shopping preferences.

We provided a list of 45 different stores and services. Participants were asked to rank them in order of importance from one to 45.

Overwhelmingly, participants considered the pharmacy the most important store or service for an ideal main street. Across gender, age and location, pharmacies were consistently number one.

Similarly, four types of stores and services – the post office, bank, department store and newsagent – appeared in the top ten most important, regardless of demographics.

The top ten stores and services in an ideal main street. Louise Grimmer

What other key elements are important?

We then asked participants about the importance of different elements of main streets. We provided 21 elements and participants were asked to rate each on a Likert scale from 1, “not at all important”, to 7, “extremely important”.

Shoppers rated “cleanliness” as the most important element for their ideal shopping area. It was followed by “safety and security” and “parking”.

Aside from the “retail mix”, in most areas local councils have control over nine of the ten top elements. “Safety and security” also involves police and individual security services that centres and some stores employ.

The top ten elements of an ideal main street. Louise Grimmer

Motivation for shopping affects choices

We also tested for shoppers’ levels of hedonic and utilitarian orientation. Hedonic shoppers really enjoy the act of shopping. They experience euphoria and pleasure and they buy so they can go shopping, rather than shopping so they can buy.

Utilitarian shoppers, on the other hand, are rational and cognitive and they view shopping as a task or chore. Buying products they need is simply a “means to an end”. They get no great satisfaction from the activity.

Hedonic shoppers are more often women. Men tend to be more utilitarian. We tend to become more utilitarian as we get older.

We were interested to find out if people’s responses to our questions were different depending on whether they were hedonic (shop for pleasure) or utlilitarian (shop for practical needs) shoppers.

For the most important store or service, hedonic and utilitarian shoppers both rated a pharmacy as number one. And they ranked similar stores and services in their top ten.

Top ten stores and services for hedonic shoppers. Louise Grimmer

But there were some differences. Hedonic shoppers included a lifestyle/gift store and department store in their top ten. Utilitarian shoppers did not. Instead they rated the post office and the newsagent as important.

This finding makes sense. Lifestyle stores, gift shops and department stores offer the hedonic shopper the chance to browse and enjoy quality surroundings and service. The post office and newsagent allow the utilitarian shopper to complete tasks quickly and easily – no browsing required.

Top ten stores and services for utilitarian shoppers. Louise Grimmer

Despite similarities in their top-ranked shops and services, hedonic and utilitarian shoppers’ rankings of the most important elements of local shopping areas were starkly different.

For hedonic shoppers, the complete visitor experience, including the surroundings and atmosphere, is an important aspect of their ideal shopping area. Their top ten elements reflected this. They selected a combination of tangible elements, including public art, aesthetics, greenery and lighting, to complement the more ephemeral such as events and activities, night-time economy, sustainability and history and culture.

The top ten elements for hedonic shoppers. Louise Grimmer

Utilitarian shoppers rated elements that help make a task-oriented shopping trip easier. Wayfinding (all the ways to help people navigate a space), signage and information, walkability, retail mix, and services and amenities were important for them.

The only two elements both groups agreed should be in the top ten were lighting, and seating and tables.

The top ten elements for utilitarian shoppers. Louise Grimmer

Making main streets the best they can be

There is an increasing understanding that retailing will not continue to be the main or sole reason people visit town centres. While still important, retail will more often complement services, attractions and “experiences” as the major factors that entice visitors.

This requires local councils, chambers of commerce and marketing organisations to perform a juggling act. They need to market shopping precincts as being attractive for shoppers while showcasing a range of services and attractions in these areas that appeal to other types of visitors.

Making shopping areas the best they can be is challenging work. Different people want different things from main streets.

Our findings provides insights for local councils, which have a primary policy responsibility for main streets, as well as developers, investors and individual store owners. This knowledge can help them better plan and improve the retail and service mix for everyone.

Louise Grimmer, Retail Scholar, University of Tasmania; Martin Grimmer, Pro Vice-Chancellor and Professor of Marketing, University of Tasmania, and Paul J. Maginn, Interim Director, UWA Public Policy Institute; Associate Professor & Programme co-ordinator (Masters of Public Policy), The University of Western Australia

This article is republished from The Conversation under a Creative Commons license. 

Saturday 11 2023

Trade unions in the UK and US have become more powerful despite political interference and falling memberships

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Steven Daniels, Edge Hill University

In September 2023, Joe Biden became the first sitting US president to join strikers on a picket line. He told car workers that they “deserve a significant raise and other benefits”.

Even more surprisingly perhaps, those same workers – in a dispute with three of America’s biggest car manufacturers – were later praised by Donald Trump. Meanwhile in the UK, Labour leader Sir Keir Starmer has pledged to repeal anti-strike laws, and “unequivocally” support the right to strike.

It seems that ongoing – and largely successful – strike action in both the UK and the US has forced political leaders to take trade unions more seriously than they have for decades.

There is a shifting balance of power towards the unions, with employers increasingly agreeing settlements in the strikers’ favour. In the UK, key workers in sectors such as education, healthcare and transport continue to strike in pursuit of better pay and conditions – no doubt encouraged by the successes they have seen elsewhere.

For example, in October last year, striking barristers received a 15% pay rise, while London bus drivers ended their industrial action after accepting a pay deal worth 18% in February 2023. Then in July, Royal Mail workers concluded a three-year dispute after receiving a 10% rise .

In the US, a well-publicised strike which stopped production of popular TV shows and films ended in success for the Writers Guild of America, bolstering action by striking actors who have now agreed a “tentative” deal with Hollywood studios.

Low numbers and high barriers

That successful strike action is taking place at such a size and scale is remarkable considering the various hurdles still being faced by unions in both countries.

UK unions, once powerful enough to bring down a government (as when Edward Heath succumbed to the National Union of Mineworkers in 1974), have faced an increasingly restrictive environment. This culminated in 2016 legislation which established high legal barriers for strike action, such as requiring a 50% turnout, or placing tight restrictions on where and how pickets can be conducted.

In the US, striking rights are weaker still, with the balance of power overwhelmingly favouring employers. Every single state (except for Montana) is an “at will” state, meaning that an employer can effectively dismiss an employee at any time, for any reason (if the decision is not illegal, such as being discriminatory).

Membership levels also paint a depressing picture for trade unions. In the UK, just 22.3% of workers were part of a union in 2022. In the US, the proportion is 10.1%, and 84% of households do not include a single union member.

For younger workers, with no memory or experience of what unions have achieved in the past, the numbers are even lower. Only 4.4% of US workers aged 16 to 24 are members of a union, and in the UK it’s just 3.7%.

Lower levels of union membership results in less bargaining power, and therefore a weakening of employment rights and job security – which again makes the recent levels of industrial action a surprise.

Striking a blow

Falling membership also has a direct impact on the number of working days lost to industrial action, with substantial declines in recent decades. The US saw a peak of 52.8 million lost working days in 1970, and a low of 200,000 in 2014.

In the UK, 29.5 million working days lost in 1979 went down to as little as 170,000 in 2015.

But this vital metric of successful unionisation is also changing, with the number of days lost rising to 2.2 million in the US, and 2.5 million in the UK in 2022.

This suggests unions are becoming much more effective at galvanising the members they do have. An increase in the number of lost working days implies that workers’ feel like they can take industrial action, and that such action will actually make a difference.

This snowball effect will only embolden unions further, and aggrieved workers will feel more confident about standing up to their employers.

The fact that workers seem to be feeling empowered despite low numbers and an increase in the barriers to strike action, begs an important question about what is behind the current resurgence.

It may be down to the cost-of-living crisis spurring strained workers to demand above-inflation pay rises. Or it may be thanks to unemployment levels being at their lowest in nearly 50 years, providing substantial bargaining power and leverage.

Many employers would struggle to find replacement workers at the moment, especially highly skilled ones, like those in the car industry. Unions know this, and therefore feel more comfortable agitating for better terms and conditions.

Responding to the unions’ apparent new levels of confidence, the UK government recently introduced legislation designed to force some strikers back to work. Meanwhile Labour, which receives substantial funding from unions, is seeking to walk a tightrope of pleasing both workers and employers as it seeks a broad electoral coalition.

Both parties need to accept that trade unionism is experiencing a revival few thought possible – and one that shows no signs of stopping.

Steven Daniels, Lecturer in Law and Politics, Edge Hill University

This article is republished from The Conversation under a Creative Commons license.

Saturday 04 2023

What makes an ideal main street? This is what shoppers told us

Irina Grotkjaer/Unsplash
Louise Grimmer, University of Tasmania; Martin Grimmer, University of Tasmania, and Paul J. Maginn, The University of Western Australia

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and revitalise main streets. The goal is to make them attractive places to increase shopper numbers, provide pleasant places for communities, and boost local economies.

Despite the efforts that go into planning, maintaining and marketing local shopping areas, the people who use these places are often not consulted about what they actually want and need on their main street. Our research is the only-known Australian study to ask shoppers about the key elements, and shops and services, they regard as contributing to the ideal main street.

So what types of stores and services do they want?

Pharmacies are the top choice. Intriguingly, four types of stores/services that are disappearing from main streets around Australia – the post office, bank, department store and newsagent – are in the top ten (out of 45 choices in our survey).

What are the key shops and services?

We wanted to find out what consumers see as their ideal local shopping street. What kinds of shops and services matter most for them? Which other elements of local shopping places do they want?

Curiously, users are often not asked these questions. Yet their answers are essential if we are to design new towns, suburbs and regional centres, and improve existing ones, so more people want to work, shop and visit them.

We surveyed a representative sample of 655 shoppers from around Australia about their local shopping preferences.

We provided a list of 45 different stores and services. Participants were asked to rank them in order of importance from one to 45.

Overwhelmingly, participants considered the pharmacy the most important store or service for an ideal main street. Across gender, age and location, pharmacies were consistently number one.

Similarly, four types of stores and services – the post office, bank, department store and newsagent – appeared in the top ten most important, regardless of demographics.

The top ten stores and services in an ideal main street. Louise Grimmer

What other key elements are important?

We then asked participants about the importance of different elements of main streets. We provided 21 elements and participants were asked to rate each on a Likert scale from 1, “not at all important”, to 7, “extremely important”.

Shoppers rated “cleanliness” as the most important element for their ideal shopping area. It was followed by “safety and security” and “parking”.

Aside from the “retail mix”, in most areas local councils have control over nine of the ten top elements. “Safety and security” also involves police and individual security services that centres and some stores employ.

The top ten elements of an ideal main street. Louise Grimmer

Motivation for shopping affects choices

We also tested for shoppers’ levels of hedonic and utilitarian orientation. Hedonic shoppers really enjoy the act of shopping. They experience euphoria and pleasure and they buy so they can go shopping, rather than shopping so they can buy.

Utilitarian shoppers, on the other hand, are rational and cognitive and they view shopping as a task or chore. Buying products they need is simply a “means to an end”. They get no great satisfaction from the activity.

Hedonic shoppers are more often women. Men tend to be more utilitarian. We tend to become more utilitarian as we get older.

We were interested to find out if people’s responses to our questions were different depending on whether they were hedonic (shop for pleasure) or utlilitarian (shop for practical needs) shoppers.

For the most important store or service, hedonic and utilitarian shoppers both rated a pharmacy as number one. And they ranked similar stores and services in their top ten.

Top ten stores and services for hedonic shoppers. Louise Grimmer

But there were some differences. Hedonic shoppers included a lifestyle/gift store and department store in their top ten. Utilitarian shoppers did not. Instead they rated the post office and the newsagent as important.

This finding makes sense. Lifestyle stores, gift shops and department stores offer the hedonic shopper the chance to browse and enjoy quality surroundings and service. The post office and newsagent allow the utilitarian shopper to complete tasks quickly and easily – no browsing required.

Top ten stores and services for utilitarian shoppers. Louise Grimmer

Despite similarities in their top-ranked shops and services, hedonic and utilitarian shoppers’ rankings of the most important elements of local shopping areas were starkly different.

For hedonic shoppers, the complete visitor experience, including the surroundings and atmosphere, is an important aspect of their ideal shopping area. Their top ten elements reflected this. They selected a combination of tangible elements, including public art, aesthetics, greenery and lighting, to complement the more ephemeral such as events and activities, night-time economy, sustainability and history and culture.

The top ten elements for hedonic shoppers. Louise Grimmer

Utilitarian shoppers rated elements that help make a task-oriented shopping trip easier. Wayfinding (all the ways to help people navigate a space), signage and information, walkability, retail mix, and services and amenities were important for them.

The only two elements both groups agreed should be in the top ten were lighting, and seating and tables.

The top ten elements for utilitarian shoppers. Louise Grimmer

Making main streets the best they can be

There is an increasing understanding that retailing will not continue to be the main or sole reason people visit town centres. While still important, retail will more often complement services, attractions and “experiences” as the major factors that entice visitors.

This requires local councils, chambers of commerce and marketing organisations to perform a juggling act. They need to market shopping precincts as being attractive for shoppers while showcasing a range of services and attractions in these areas that appeal to other types of visitors.

Making shopping areas the best they can be is challenging work. Different people want different things from main streets.

Our findings provides insights for local councils, which have a primary policy responsibility for main streets, as well as developers, investors and individual store owners. This knowledge can help them better plan and improve the retail and service mix for everyone.

Louise Grimmer, Retail Scholar, University of Tasmania; Martin Grimmer, Pro Vice-Chancellor and Professor of Marketing, University of Tasmania, and Paul J. Maginn, Interim Director, UWA Public Policy Institute; Associate Professor & Programme co-ordinator (Masters of Public Policy), The University of Western Australia

This article is republished from The Conversation under a Creative Commons license. 

Saturday 21 2023

Nonprofits can become more resilient by spending more on fundraising and admin − new research

Food banks can operate on a large scale that requires expensive equipment and skilled management. Brittany Murray/MediaNews Group/Long Beach Press-Telegram via Getty Images
Telesilla Kotsi, The Ohio State University and Alfonso J. Pedraza Martinez, University of Notre Dame

Most food banks, homeless shelters and other social services nonprofits constantly face hard decisions about how to use their limited funds. Should they spend as much as possible on meeting the immediate needs of people who need help? How much of their budget is appropriate to spend on new equipment, skilled managers and everything else required for an organization to thrive and endure?

To help nonprofits tackle this quandary, we teamed up with two other business professors, Arian Aflaki and Goker Aydin, to develop a mathematical model to guide nonprofits on how to divvy up their spending to optimize both current performance and future resilience through their spending priorities.

Having observed how charity watchdogs like Charity Navigator rate nonprofits, our model takes into account that spending more on core programs leads to increased funding for a nonprofit. In consultation with the Indiana Hoosier Hills Food Bank, we also studied the relationship of administration costs with a nonprofit’s capacity, which comprises the organization’s infrastructure, equipment, staff and other resources. This capacity is crucial for the nonprofit’s ability to meet its immediate and future needs.

Building on this, our research challenges the conventional wisdom that nonprofits should allocate nearly all of their budget to program costs. We found that striking the right balance depends on an organization’s existing capacity.

Our model indicates that new organizations and groups that are operating on small budgets need to spend a larger share of their revenue on administrative costs than larger, more established nonprofits. This investment lays a solid foundation for long-term resilience and ensures they are better equipped to serve their beneficiaries.

As nonprofits grow and establish some level of capacity, the emphasis should then shift to fundraising. That approach allows them to gather the funding necessary to maximize their existing capabilities. Importantly, the share of spending for administration or fundraising should align with the organization’s anticipated future needs.

For instance, if a nonprofit expects to take on larger projects or greater responsibilities in the future, it would be prudent to increase administrative spending now to prepare for those challenges.

Why it matters

Administrative costs, also known as overhead, encompass salaries, training, infrastructure, equipment and upkeep.

Donors and grantmakers often pressure nonprofits to devote as much of their budgets as possible to providing services, generally known as a nonprofit’s program. Many funders even set admin and fundraising caps in grant agreements. These well-meaning practices can compel nonprofits to scrimp in ways that make them less effective.

After years of investing too little money in, say, computers and professional development, nonprofits eventually have to pivot and devote more money to those neglected needs. Once their financial health is no longer shaky, those groups tend to cave again to their donors’ concerns, cutting their budgets for fundraising and administrative activities.

Scholars of nonprofit management have sounded the alarm about this “starvation cycle,” for two decades. But there are some signs that this loop might be breaking.

Big donors like the Ford Foundation are now dedicating 20%-25% of their grants to cover overhead – or even providing their support with no strings attached, recognizing that for a nonprofit to be successful it needs to be well managed. Meanwhile, organizations that rate nonprofits, like Charity Navigator, are starting to broaden their criteria to look at an organization’s overall well-being and impact, not just how they minimize spending on administration and fundraising.

Rather than neglect urgent spending priorities, some nonprofits resort to misclassifying certain expenses. That is, they pay for administrative work with money designated as program related in their budgets. This strategy makes financial distress less likely but interferes with transparency and can undermine budget discipline.

What isn’t known

In the future, we plan to collaborate with charity watchdogs to gain their insights on how our evaluation recommendations could be applied to reflect each organization’s specific capabilities and goals. This will help us understand any limitations and make necessary adjustments for broader use.

The Research Brief is a short take on interesting academic work.

Telesilla Kotsi, Assistant Professor of Operations and Business Analytics, The Ohio State University and Alfonso J. Pedraza Martinez, Professor of IT, Analytics, and Operations, University of Notre Dame

This article is republished from The Conversation under a Creative Commons license. 

Sunday 15 2023

America’s farmers are getting older, and young people aren’t rushing to join them

Seeking greenhorns with green thumbs. Steve Smith/Tetra Images via Getty Images
David R. Buys, Mississippi State University; John J. Green, Mississippi State University, and Mary Nelson Robertson, Mississippi State University
CC BY-ND

On Oct. 12, National Farmers’ Day, Americans honor the hardworking people who keep the world fed and clothed.

But the farming labor force has a problem: It’s aging rapidly.

The average American farmer is 57 and a half years old, according to the most recent data from the U.S. Department of Agriculture. That’s up sharply from 1978, when the figure was just a smidge over 50.

As researchers who study well-being in rural areas, we wanted to understand this trend and its implications. So we dug into the data.

Amber waves of graying

We found that the average age of farmers was fairly consistent across the country, even though the general population’s age varies quite a bit from place to place.

For example, the average Maine farmer is just a few months older than the average farmer in Utah, even though the average Maine resident is more than a decade older than the average Utahn.

To be fair, we did find some local differences. For example, in New York County – better known as Manhattan – the average farmer is just north of 31. Next door in Hudson County, New Jersey, the average farmer is more than 72.

On the whole, though, America’s farming workforce is getting older. If the country doesn’t recruit new farmers or adapt to having fewer, older ones, it could put the nation’s food supply at risk. Before panicking, though, it’s worth asking: Why is this happening?

A tough field to break into

To start, there are real barriers to entry for young people – at least those who weren’t born into multigenerational farming families. It takes money to buy the land, equipment and other stuff you need to run a farm, and younger people have less wealth than older ones.

Young people born into family farms may have fewer opportunities to take them over due to consolidation in agriculture. And those who do have the chance may not seize it, since they often report that rural life is more challenging than living in a city or suburb.

The overall stress of the agriculture industry is also a concern: Farmers are often at the mercy of weather, supply shortages, volatile markets and other factors entirely out of their control.

The ups and downs of farm life take center stage in “On the Farm,” a docuseries produced by Mississippi State University.

In addition to understanding why fewer younger people want to go into agriculture, it’s important to consider aging farmers’ needs. Without younger people to leave the work to, farmers are left with intense labor — physically and mentally – to accomplish, on top of the ordinary challenges of aging.

In other words, the U.S. needs to increase opportunities for younger farmers while also supporting farmers as they age.

Opportunities to help

The USDA already has programs to aid new farmers, as well as farmers of color and female farmers, and those who operate small farms. Expanding these programs’ reach and impact could help bring new talent into the field.

Congress could do just that when it reauthorizes the farm bill – a package of laws covering a wide range of food – and agriculture-related programs that get passed roughly every five years.

The farm bill also includes nutrition aid and funds telehealth and training and educational outreach for farmers, all of which could help meet the needs of young and aging farmers alike. Notably, the Cooperative Extension Service offers programs that range from 4-H and youth development, including introduction to agriculture, to providing on-site technical help.

Congress was supposed to reauthorize the farm bill by Sept. 30, 2023, but it missed that deadline. It now faces a new deadline of Dec. 31, but due to dysfunction in the House of Representatives, many expect the process to drag on into 2024.

Also in 2024, the USDA will release its next Census of Agriculture, giving researchers new insight into America’s farming workforce. We expect it will show that the average age of U.S. farmers has reached a new all-time high.

If you believe otherwise – well, we wouldn’t bet the farm.

David R. Buys, Associate Professor of Health, Mississippi State University; John J. Green, Director of the Southern Rural Development Center & Professor of Agricultural Economics, Mississippi State University, and Mary Nelson Robertson, Assistant Professor of Human Development and Family Science, Mississippi State University

This article is republished from The Conversation under a Creative Commons license.